“Marketing is no longer about the stuff you make, but about the stories you tell.” — Seth Godin, author and entrepreneur

Main Recommendations

• Start with the “why now”.
• Make your customer the hero.
• Be radically clear, not clever.
• Own a unique angel or category.
• Pressure-test your story early and often.

Useful Resources

Articles

1. **The Missing Piece In The Journey Of CEE Startups: Storytelling And Product Positioning by Elena Ivanova**
2. **Storytelling Is The ‘Make Or Break’ Skill Founders Are Lacking by Liza Vilnits**
3. **10 Storytelling Strategies That Make Startups Impossible To Ignore by Asad Kan**
4. **Why Buy You? A Storytelling Framework For Startup Founder by Team Unusual**
5. **How Startups Can Develop A Positioning Strategy To Create A Lasting Brand With Rosabel Tao by Brittain Skinner**
6. **How To Position Your Startup Through Its Impressive Brand Story by DeJuan Wright**
7. **Positioning, Messaging, And Storytelling: Your Launch Pad For Commercial Success by Jean-Michael Franco**
8. **Crafting The Perfect Brand Positioning Statement by Sallie Allen**
9. **Narrative Design For Go-To-Market by Amelia Wilson**
10. **Positioning As Narrative Design: Let’s Get Ready To Rumble by Harvey Lee**

Videos