“Distribution is the most important thing. Not building the product, but getting it into people’s hands.” — Peter Thiel, co-founder of PayPal and Palantir

Main Recommendations

• Build something real to show customers.
• Invest in testing acquisition channels.
• Secure real commitment from prospects.
• Assess scalability of each channel.
• Track and document learnings.

Useful Resources

Articles

1. **Testing Business Ideas With Market Validation by Antler**
2. **How To Validate A Startup Idea by Suren Karapetyan**
3. **A 4-Step Framework To Validate Your Startup Idea by Failory**
4. **Go-To-Market Strategy For Startups by Lean Labs**
5. **How To Create A Winning Go-To-Market Strategy For Startups by Antler**
6. **19 Customer Acquisition Channels: Which Ones Drive The Best ROI? by Propello**
7. **From Idea To MVP: A Step-By-Step Guide To Validating Your Startup Concept by Mari Luukkainen**
8. **Go-To-Market Milestones: A Roadmap For Scaling Your Startup by Maja Voje and Sean Ellis**
9. **Customer Acquisition For Startups: Growth Tactics For The First 1000 Customers by Alex Sventeckis (Hubspot)**
10. **On Startups, Platforms, and Innovation by Scott Kupor**

Videos