“Users don’t churn because they hate your product—they churn because they never understood it.” — Casey Winters, former growth lead at Pinterest & Airbnb advisor

Main Recommendations

• Make the first win fast and obvious.
• Strip onboarding to the essentials.
• Use real content.
• Personally guide your first 50 users.
• Treat drop-off like a bug.

Useful Resources

Articles

1. **Minimum Viable Onboarding: Your Go-To Guide To User Activation by Sophie Grigoryan**
2. **12 User Onboarding Best Practices That Actually Work (Lessons from Top SaaS Apps) by Yuliia Bulkovska**
3. **How Good User Onboarding Leads To User Activation: 5 Steps To Drive User Activation by Suneeta Munjuluri**
4. **Maximizing User Onboarding And Activation For Optimal Results by Hamse Nur**
5. **Successful Customer Onboarding: 10 Best Practices For SaaS by Userpilot Team**
6. **How To Perfect Customer Onboarding In A Startup Business by Eve Chatfield**
7. **7 Best Practices For Successful User Onboarding Flows by Segment**
8. **The 6-Step User Onboarding Framework Used To Activate Hundreds Of Thousands Of Users by Delievering Value**
9. **Obsessing Over Onboarding For 10+ Years by First Round Review**
10. **Someone Came to Your Site! User Onboarders Get Them To Stay by Klint Finley**

Videos